How do creators disclose the paid partnership?

Creators must disclose the paid partnership in every post. You choose how under Select method in the Content brief section. You're responsible for making sure your disclosures meet FTC guidelines.

Choose a method

The two methods are:

• Hashtag: marked Recommended. Creators must include #VyroPartner in every post. The Disclosure hashtag is fixed, so you can't replace it with your own.
• Native platform label: creators turn on the platform's own paid partnership label. The How it works icon links to each platform's instructions.

Whichever method you choose, posts on X always use the native label.

Before you pick the label for TikTok

With TikTok among your platforms, choosing Native platform label brings a warning: the official paid partnership label reduces reach on TikTok, and campaigns with this label fill more slowly. Weigh that before you switch away from the hashtag.

Add your own brand hashtag

To ask for a hashtag of your own as well, such as #CokePartner, add it in the Caption, tags, text rule. It comes on top of #VyroPartner, which can't be one of your 5 hashtags. The rule cards are explained in What goes in my campaign brief and rules?

What creators see

Creators see the method you chose before they join, and Vyro's team reviews every post against your brief. The steps creators follow on each platform are in How do I add the paid partnership label?

Next, upload your footage, see How do I upload footage for my campaign?