How does Vyro work for brands?

Vyro turns your existing footage into short posts made by creators, and you pay per view only on the posts the Vyro team approves. You run all of this as a clipping campaign.

How a clipping campaign works

You upload your footage, set a rate per 1,000 views and a budget, and write a brief with the rules every post must follow. Creators on Vyro, called clippers, cut your footage into short clips and post them on their own Instagram, TikTok, YouTube Shorts or X accounts. The Vyro team reviews every post against your brief, and only approved posts earn from your budget.

What you pay

You never pay more per 1,000 views than the rate you set. Creators keep earning on approved posts until the budget is used or the end date is reached, whichever comes first. Whatever the campaign doesn't spend returns to your wallet when it completes.

Who does what

The work splits three ways:

• You: write the brief, upload the footage, fund the campaign and follow the report.
• Creators: make the clips, post them on their accounts and submit them in Vyro.
• The Vyro team: reviews your campaign before it goes live, reviews every post, pays the creators and settles the campaign when it ends.

You never approve or reject posts yourself. To see what Vyro checks on each post, read Who reviews the posts in my campaign?. Once you submit a campaign, some settings can still change and others can't, as Can I change my campaign after I submit it? explains.

What to do next

Follow How do I get started as a brand? for every step from sign-up to your first completed campaign.