New Agent Release: Miks

VALORANT released the game’s 30th agent, Miks, a Croatian Controller who channels sound energy through his gameplay.

The objective of this campaign is to build awareness, excitement, and fandom around VALORANT’s newest agent. We want to position Miks as a standout new character in the game, an agent players are immediately drawn to for his style, aura, personality, and overall presence.

Content Creation

For this campaign, we are looking for creators to lean into the “fandom” and “thirst trap” culture surrounding Miks and the VALORANT community.

The goal is NOT to make traditional gameplay clips. Instead, we want stylized edits that make Miks feel like the newest obsession within the VALORANT community.

Creators are encouraged to:

• use slow motion and dramatic transitions
• emphasize aura, confidence, attitude, and aesthetic moments
• use trending sounds that fit fandom/thirst trap culture
• cinematic cuts synced to music
• create edits that feel native to TikTok and Reels fandom communities
• “he’s him” energy
• fan edit style content commonly seen around anime, movie characters, or attractive fictional characters online

The vibe should feel like:

• “VALORANT players are obsessed with Miks”
• “new favorite character unlocked”
• “this agent is hot”

The strongest submissions will feel like organic fan edits that players would naturally repost, comment on, debate, or obsess over online.

Rules

Allowed Content:

• All content must come exclusively from the materials provided in the content folders.
• No unrelated footage or outside visuals.
• No edits that misrepresent video.

• For Instagram reels submissions, tag @valorant Instagram page in your posts.
• For TikTok submissions, tag @valorant TikTok page in your posts.

• Every post MUST include the following disclosures in the caption of the post:
• #PaidPartner
• #Valorant
• Mention “Valorant’s newest agent” + “Miks” in the caption, or as text on the video. Example: “I’m obsessed with Valorant’s newest agent Miks! #PaidPartner #Valorant @valorant”

• DO NOT use unrelated/ general hashtags.
• Any variation from these rules will result in an immediate rejection and removal from the campaign.

Reminders

• Your post's likes and comments must be turned on.
• Do not make negative content, or content that misrepresents Riot Games.
• Do not use any logos, hashtags, or content that is not affiliated with this campaign.