Circle Eclipse

This campaign will focus on amplifying, through short-form content, a podcast appearance of Circle's CEO on an episode of The Business of Creators.

The episode is an interview about how Sid sees the digital business landscape, what role a community can play in it, and Circle's latest product launch.

Most Engaging Moments

Below are some pre-approved clips that comply with all the brief requirements. Feel free to post these, with text on top that clearly describes the main idea of the clip.

If you don't want to post the pre-selected clips, you can create your own clip from the full video; just make sure it follows all the brief requirements.

These 3 clips are located in the content library and are named accordingly; please use the suggested on-screen text when using the corresponding clip:

Clip 1

• On-screen text: "Your audience doesn't belong to you."

Clip 2

• On-screen text: "There's a difference between an audience and a community. Most creators miss it."

Clip 3

• On-screen text: "Why MrBeast's model doesn't work for most creators"

Rules

Mandatory Posting Requirements:

• Clips must have a full thought: if there's a build-up sentence, include the payoff as well; if the interviewee is answering something, include the interviewer's question as well.
• Clips must include subtitles of what the speaker is saying.
• Clips must include the name of the speaker, their role, and the word “Circle”, for example, for Sid: “Sid Yadav, Circle Co-founder & CEO”

Allowed Content:

• Clips should focus on Sid talking about aspects of running a community as part of a digital business model.
• All content must come exclusively from the provided video asset.
• No unrelated footage, stock visuals, or external content.
• No edits that misrepresent the message or take statements out of context.
• Light editing (zooms, pacing, text on top) is encouraged.

Platform Tagging:

• For Instagram submissions, use the paid partnership label for organic branded content and add Circle (@circleapp). Here's how to do it.
• Don't tag any pages/profiles in your post other than @circleapp.

• For YouTube submissions, check the box that says the video contains paid promotion and tag Circle (@circleapp). Here's how to do it.
• Don't tag any pages/profiles in your post other than @circleapp.

• For TikTok submissions, turn on the content disclosure setting (paid partnership) and tag Circle (@circleapp) as the brand partner. Here's how to do it.
• Don't tag any pages/profiles in your post other than @circleapp.

Captioning & Messaging:

• Start the post caption with #paidpartner
• Include a caption that either extends the conversation or validates the viewer's experience.

Examples:

• You can have millions of followers and still have no business.
• Views don't show up to your events.
• Most creators optimize for the wrong thing for years before figuring this out.
• At some point, the question stops being how do I grow and starts being how do I convert.

Hashtags:

• #paidpartner (should be first thing in the post caption, as mentioned above)
• Use provided campaign hashtags only and avoid unrelated hashtags

Reminders

• Likes and comments must be turned on
• Do not create misleading or negative content
• Ensure clarity and accuracy in subtitles and edits