Innovation versus Evolution
We aim to challenge the big market players and their staid yearly product evolutions. Because our goal is no less than the design of truly pioneering new bike components. We want to create real Innovations boosting your ride to the limits. Therefore we feel we have to review those apparently proven solutions that dominate the market and find new and better ways to deliver improved function. Thanks to your financial support and on-going input on the AmEN1 project we have been able make it to serial production and have now started sales. But this is just the beginning!
There’s a sheer endless list of projects in the pipeline, from a 7-speed hub over to new suspension forks, to cycling glasses and much more. There is a lot to do!